SEO addresses the visibility of your site. It is possible to, however modify your social media channels and your business websites to improve search engine visibility and rank. Even if your social media game may not be the main factor in the search engine rankings, it can still be strong enough to take the next step and increase your current rank.
What's more? Your social media sites, and profiles, get crawled by robots from search engines every all day. In fact they're being crawled right now. These pages should be recognized in order for them to function as a channel for external links. More links mean more traffic. A well-designed social media page will get more clicks. A higher volume of traffic to websites is what fuels all ranking on search engines. It's a cycle.
So now that you know the advantages of a holistic approach that can create an organic following for your business, you need to ensure that your marketing efforts don't happen in isolation and work together to grow your brand. We'll walk you through all the ways you can use social media to improve your brand's SEO. See this organic seo service for some examples.
Your brand's message is able to reach a larger audience naturally without the cost of paid ads.
Social media guidelines
Certain rules can be applied to every network. They should be a part of your overall strategy for marketing. It doesn't matter which network you focus on, these are the rules that should be your bread and butter.
Make unique content for your social media channels - Search engines analyze and rank your company's brand based on nature, quality and category of your content. Even if you link to the same websites, ensure that you are creating unique material to your social media channels. Cross-posting is a great method of getting your brand recognized, however you must to develop a collection of content that stands out.
To accomplish this, first discover what type of content works best for each social channel you want to establish your brand's presence on. LinkedIn's algorithm, for example will prioritize texts over videos or images because it's the most popular on the network. Facebook however, on the contrary however, is optimized for video viewing and also prioritizes videos on its platform. Take a look at this customer review for some recommendations.
Keyword focus - If you are familiar with the right words you'll be able to unlock every aspect of social media. That's what we mean when we talk about keywords. It's essential to keep a list of key words that are relevant for your business as well as those of your competition. Google Keyword Planner is a free online tool that can be used to look up social media sites to find out which keywords are the most popular.
Then, include these keywords in all areas of your social network and profiles. Your keywords will become the glue that makes searches transform into clicks.
Posting regularly is key for search engine engines to recognize you and consequently increase your ranking within each domain category. Do not let your social media remain silent for extended durations of time. This makes it difficult to leverage your social strategy to increase your SEO. Consistency in your SEO strategy is vital.
Outbound links - Utilizing social media to share high-quality content can help increase the authority of your page or profile. Links that are outbound should be widely known, widely shared and highly ranked by search engines. Rememberthat what you share is what you get! Take a look at this chat for free for some recommendations.
You can create your own social media network. A huge following list can help you get more attention and engage. But don't let it get you down. Make sure your social networks are active, optimize your content for engagement, and allow only discussions and comments that are relevant from legit profiles. This keeps your brand's image in good shape. Even if you don't have a high number of followers, or have a limited bandwidth for posting regularly, covering every need can help. Your business can benefit from finding the perfect balance of search engine results.
Create shareable content. This will help you build your social media presence. If you make content that is shareable (e.g., viral posts or educational pieces such as infographics) this increases the number of people that link to your social media account. This is particularly important for search engines like Google and Bing that consider the influence of social media in their ranking.